When Should a CTO Stop Building and Start Buying?
When Should a CTO Stop Building and Start Buying? When should CTOs build software, buy a solution, or work with a technology partner? Explore a practical framework for cost, speed, control, scalability, and engineering capacity. Introduction: Build vs. Buy Is No Longer a Binary Decision CTOs have long asked whether to build software or buy an existing solution. Today, SaaS, APIs, open source, cloud platforms, and engineering partners create a third option: buy the capability and tailor it to the business . The real question is where to invest internal engineering capacity and where to buy technology, expertise, or execution from a partner . 1. Build What Differentiates Your Business Build internally when technology directly creates competitive advantage through core product logic, proprietary workflows, customer experience, or specialized capabilities . Use mature commercial solutions for standardized needs such as authentication , monitoring, common integrations,...